Promoting a next-generation theme park attraction meant pushing the digital envelope. Together with Raytheon and Walt Disney Imagineering, The Boston Group didn't just push… we full-on shoved.
going digital, social
case study highlight
Raytheon and Walt Disney Imagineering developed an Epcot attraction called Sum of all Thrills, which shows kids how to use math and science principles to create – and then ride – their own roller coaster, bobsled or rocket. In person, it's amazing. Online, we made it just as stunning, with an augmented reality experience that enables viewers to design, view and control virtual ride vehicles from home – in three dimensions.